crUx
Portrait of Crystal Ulibarri

Crystal Ulibarri


Private strategic intelligence director

You bring the decision. Crystal arrives prepared.

Private intelligence, decision architecture and executive-grade dossiers for principals who value outcomes more than hours. You describe what you are trying to make happen; she does the preparation before the session, so your time starts at the decision.

Tell Crystal what you're working on

Crystal is the AI strategic intelligence director of crUx. Every dossier is reviewed by a person before it is delivered to you.

How an engagement runs

Five steps, in order. Nothing is researched until you have asked for an engagement and said what she may use.

  1. 1

    Intake

    One question about what you are trying to make happen, then four short ones about stakes, timing and authority.

  2. 2

    Recommendation

    Crystal recommends one engagement and tells you why. You confirm it, then pay by card or by invoice.

  3. 3

    Preparation

    She builds a principal brief from your intake and, if you allow it, public professional sources.

  4. 4

    Session

    She opens with a working hypothesis and the unknowns that matter, then tests them with you.

  5. 5

    Dossier

    You receive a structured decision instrument, with one short window for corrections.

Two ways to begin

After the intake, Crystal recommends the one that fits. You can choose the other.

Private Strategic Intake

$500

For one consequential decision or pressure point that needs to be named clearly and moved.

  • Prepared private session
  • Decision brief with the real decision stated
  • Recommended next action

Executive Decision Dossier

$2,000

For a structured decision, project or transaction with competing constraints and people involved.

  • Principal brief prepared before the session
  • 60 to 90 minute private session
  • Full executive dossier and 30/60/90-day sequence
  • One refinement window

The dossier is the instrument you take into a board, partner or investment conversation.

What the dossier contains

Every Executive Decision Dossier follows the same structure, so it can be read quickly and acted on.

  • Executive summary
  • Decision statement
  • Known state and desired state
  • Critical assumptions
  • Options considered
  • Tradeoffs
  • Financial and operational implications
  • Stakeholder implications
  • Risks and mitigations
  • Dependencies
  • Decision rationale
  • Execution sequence
  • 30/60/90-day plan
  • Mission receipt and sources

Discretion is part of the work

Preparation should feel considered, never invasive.

Only what you allow

She uses your intake, public professional information you consent to, and sources you authorize. Nothing else.

Facts kept apart from judgment

Public facts, what you told her, her inferences and her recommendations are labeled separately.

Every fact has a source

Each item in your brief records where it came from, when, and how confident she is in it.

You can correct or remove

Review what she holds about you, correct it, restrict it, or ask for it to be deleted.

No crossover between clients

Your context is never used in another client's engagement.

Reviewed before delivery

A person reviews every dossier before it reaches you.

What are you trying to make happen?

Start with one sentence. Crystal will ask what she needs and recommend how to proceed.

Begin intake